Its not often you see a presentation on SEO where the presenter sips red wine, but that was the scene at the Wine Bloggers Conference last weekend in a seminar with Tim Resnick of (SEO) Moz.
With a glass of wine in one hand and a remote control in the other, Resnick explained why search is important, how to make sites search friendly, and he offered tips for Wine Bloggers
10 SEO Tips
1. Stick With It
In case you succeed. Spend 5% of your time working on SEO to get there.
2. Don’t Hit “Enter”
Use Google Suggests to auto-fill keywords and See what Google Suggests you write about.
For example, type “Pinot” and don’t hit enter, you’ll see “Pinot Noir.” Below “Pinot Noir,” you’ll see “Pinot Grigio,” and “Pinot Noir Food Pairing,” etc.
Use Soolve.com to show you auto suggestions on all search engines.
3. Don’t Get Ripped Off
Google does not like duplication because it wastes their resources and they will penalize for it.
Find duplicates of your posts by googling a sentence of your post. Or use Copyscape.com to help you find duplicates.
4. Find Twitter Influencers
Links are the best way to get ranking, and the best way to get links is through Social Media. So, follow the right people.
5. Time It Right
Bufferapp.com (by Moz) can be used to analyze your followers to see when they are on twitter. It recommends and reminds you when to tweet.
6. Conquer “Not Provided”
Did you know that in Secure Search the keyword is not provided in all of your traffic? So you only know what keywords drive your traffic in some of the searches.If you are logged into google, keywords are stripped out. For non logged in users, keyword info is retained.
Use Webmaster Tools to conquer Keyword Not Provided.
7. Highlighter and Schema
Use Rich Snippets to offer more info by marking up in Webmaster Tools, to help Google know your site better.
9. Get Into Google News
Meet the guidelines. Submit your site. Create sitemap. Get an instant bump in traffic.
10. It’s More Than Ranking
Use Google Authorship. Marking up content and having your photo presented gives you extra promotion on Search Engine Results Pages (SERP).
Get into Google Plus.With it you’ll win on SERPs over non-Google Plus users
Knowledge Graph. Resnick said this could be a whole seminar by itself, but suggested we search Open Graph Tags and Schema.org to learn more.
My SEO tips
According to Wikipedia, “The Knowledge Graph is a knowledge base used by Google to enhance its search engine’s search results with semantic-search information gathered from a wide variety of sources.”
Here’s a link for how to use Open Graph tags in Facebook.
According to ogp.me, the Open Graph Protocol enables any web page to become a rich object in a social graph.
Schema.org provides a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers.
Here is Tim Resnick’s full Powerpoint presentation
Notice something missing? Yes, Tim admitted to forgetting #8 on his list. And he couldn’t even blame it on the wine!
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