Funny video clips are not just for giggling at; they can become search engine gold if you optimize the YouTube pages properly
Last month, I attended my company’s party at Rogers Arena where we went ice skating on the NHL ice. I like to shoot video as I skate and I sometimes turn the camera on myself. Later that night when I viewed the funny video, I couldn’t believe it. I’d recorded a perfectly-timed ice skating fall just as I told the camera that I personally will not fall. That the falling girl wore a Canucks jersey was a total bonus. Like the rodeo horse in Borat in America, it was pure sychronicity.
Naturally, I uploaded my funny video to my Winetalker channel on YouTube. YouTube is an amazing search engine, and you can optimize the Meta tags for your video to drive traffic to your site. After searching for other videos that ranked highly, I optimized this all-important Title with the words “ice skating” and “fall” being the top keywords. “NHL” offered specificity among the other “ice skating falls.” Thus, I came up with the boring-sounding “Ice Skating Fall on NHL Ice.”
The Description field is there to fill with more keywords as well as links to websites. Problem is, only a few lines appear on the page above Show More. I squeezed two URLs on the first line, and transcribed the seven second soundtrack – speaking 1.5 words per second – on the second. The third line is almost pure geo-tagging
“Ice Skating”, “Fall”, and “NHL” are keywords from my Title. Geo keywords are important too. All keywords go into the Tags field, including whatever Suggestions that YouTube offers.
Another place to optimize for a search engine is with the Annotations tool, which offers Speech Bubble, Note, and Title fields, where keywords could be added. For this particular video, I thought not.
Since December 10th, this video has been viewed over 270 times, including the employees at Rogers Arena. The falling girl was identified as the girlfriend of a bartender who, bless her, wore her Canucks jersey that day.
So, if you find a funny video clip on your phone, try uploading it to YouTube and optimize it to promote your blog or your business. Then, use your funny video to illustrate a relevant point in a blog post. The way I did with this post.
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