Using WordPress SEO by Yoast

yoast, Top 10 Favorite Wordpress Plugins

WordPress SEO, created by WordPress consultant and developer Joost de Valk, has emerged as the go-to search engine optimization tool for WordPress users. What I like is the framework it offers on the page, post, and media library to improve the attributes used by search engines to rank pages.

The Chute to Google Hell

Gary Lee,

A few weeks ago I posted a story called, “3 Steps on the Stairway to Google Heaven.”

As a complete turnaround, I’m calling this post, “The Chute to Google Hell” after I experienced an illuminating Meetup at the Pint Pub with an interesting gentleman named Gary Lee.

Gary’s the CTO at the Groupon-alternative,, and has worked in IT for the past 15 years. He spoke with us about search engine optimization, and Google, which he did not characterize as the benevolent search god that I previously described.

In this transcribed interview, Gary does not mince words when he says, “Google is evil.”

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