The Chute to Google Hell

Gary Lee,

A few weeks ago I posted a story called, “3 Steps on the Stairway to Google Heaven.”

As a complete turnaround, I’m calling this post, “The Chute to Google Hell” after I experienced an illuminating Meetup at the Pint Pub with an interesting gentleman named Gary Lee.

Gary’s the CTO at the Groupon-alternative,, and has worked in IT for the past 15 years. He spoke with us about search engine optimization, and Google, which he did not characterize as the benevolent search god that I previously described.

In this transcribed interview, Gary does not mince words when he says, “Google is evil.”

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3 Steps on the Stairway to Google Heaven


We all know that Google is the god of search engines and the gatekeeper of web traffic, and that with a sweep of its righteous Penguin algorithm it can wipe out years of SEO work on any site.

But did you know that Google is also a merciful search god that loves little web sites and wants them to succeed? What’s more, Google also provides the tools to educate and help webmasters to worship the search engine more efficiently and dogmatically.

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