As a web designer and WordPress Consultant, I have mixed feelings while working with clients on new sites. I share their enthusiasm and optimism for launching their sites but on the other hand, I’m depressed knowing the time and energy it takes to achieve search engine ranking,
I’m convinced that Google and the other search engines must do more to combat the proliferation of robo bloggers if they want to prevent the web from becoming a repository of machine-generated content.
If your domain name expires and you lose ownership of it, you can lose all the hours of work you put into the site as well as the work put into ranking it. Terrible things happen when a domain name expires.
If you use Webmaster Tools in the daily maintenance of your site you’ll be rewarded with more knowledge and more traffic. So, what are you waiting for?
Although Search Engine Optimization is a science, it’s also a constantly moving target. Yet, you have to play the SEO game if you want to rank, and that means friending Google.
